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Search Engine Optimization

We as owners of website, e-commerce or a blog frequently heard the expression Seo, but what does it mean as well as working? SEO stands for Search Engine Optimisation and defines all the activities of optimising a website in order to improve its ranking in the organic results of search engines such as Google and Bing. SEO optimisation is a set of processes, the first of which is finding the right keywords. research and analysis is the first step in an SEO campaign because it helps you understand what (and how) your users are searching for online.

Keyword Research Tools

There are a number of tools that can help you find the right keywords: the most popular is the Google Ads Keyword Planner Tool A free Google Ads keyword research tool provides ideas, indications of search volumes and historical search statistics.